Social media services to help take you from surviving to thriving.
Social Media Strategy
A comprehensive social media strategy, complete with all the information, tools, and templates to help your small business thrive.
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1-hour Brand Discovery Session
Social Media Strategy
Goals & Objectives
Target Audience Personas
Channel Overview & Post Frequency
Voice & Tone Guidelines
Visual Brand Guidelines (+ 5 Branded Canva Templates)
Content Pillars (+ Original Content Ideas For Each Pillar)
Tactical Playbook & Content Production Best Practices
Community Management & Engagement Guidelines
Social Media Reporting (+ Social Media Reporting template)
Social Media Strategy Presentation + Q&A (2+ hours)
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Discovery Call
First, we’ll set up a 15-min discovery call to learn more about your business & ensure that a social media strategy is the right fit for you.
Brand Discovery Session
Then, we’ll schedule a brand discovery session, where we’ll work through a list of discovery questions together.
The answers to these questions will be used to better understand your brand, target audience, and overall business goals, and will help guide us in creating your Social Media Strategy.
Strategy Creation
Then, we’ll create your custom social media strategy!
Your strategy will be chock-full of information & we’ll also include a bunch of helpful templates & ideas to get you started.
Strategy Presentation + Q&A
Lastly, we’ll schedule a video call to present your social media strategy & answer any questions.
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How long does this process take?
Creating your custom social media strategy typically takes 3–4 weeks, from your brand discovery session to the final strategy presentation.
Why do I need a social media strategy?
Without a strategy, it’s easy to waste time on content that doesn’t actually support your business goals. A strategy gives you clear direction so every post, caption, and interaction is intentional and working toward your broader business goals.
What’s included in my social media strategy?
You’ll receive a comprehensive, fully customized strategy that includes your goals and objectives, target audience personas, platform recommendations, content pillars, post frequency, voice and tone, visual guidelines, and a tactical playbook. You’ll also get templates, content ideas, and a reporting framework to help you execute with confidence.
Is this customized to my business?
Yes. Every strategy is built specifically for your business, your audience, and your goals. We use your brand discovery session to guide the entire strategy.
What happens during the brand discovery session?
This is a 1:1 working session where we dive into your business, audience, goals, and current social media efforts. We’ll ask thoughtful questions to uncover what makes your brand unique and use those insights to shape your strategy.
Will I get help implementing the strategy?
This package is focused on giving you a clear, actionable roadmap. Your strategy is designed to be easy to follow, with templates and tools to support you. If you need additional support, we can discuss coaching or ongoing services.
Social Media Content Creation
Monthly done-for-you social media content creation built to grow your brand while you run your business.
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A monthly social media content package tailored to your business, including 3, 5, or 7 pieces of custom social media content per month.
We provide full content creation support, including post captions, graphics, photography, and short-form video creation.
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Discovery Call
We’ll start with a 30-minute discovery call to learn about your business and determine the right package for you (3, 5, or 7 posts per month).
Monthly Content Plan & Presentation
Once we’ve confirmed the package that works best for you, we’ll create your monthly content plan and walk you through it in a virtual presentation. We’ll go over all the content we’ll be creating for you each month, along with any logistics like scheduling on-site visits or gathering information from you.
Content Creation
After you approve the plan, we’ll get to work creating your content. This includes copywriting, graphic design, photography, in-person video shoots, and editing.
We’ll send each piece of content to you for approval, and once it’s approved, it’s yours to post on your accounts.
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What does the monthly content creation include?
Each month, we create 3, 5, or 7 pieces of custom social media content for your business. This can include captions, graphics, photography, and short-form video, depending on your needs.
How do I know how many posts I need?
We’ll help you decide during your discovery call based on your goals, capacity, and how active you want to be on social media.
Do I need to be involved in the content creation process?
Only as much as you want to be. We handle all the planning and content creation, and may occasionally request input, assets, or approvals to make sure everything feels aligned with your brand.
Do you post the content for me?
We create and prepare everything for you, but you will publish the content to your own channels once it’s approved.
Social Media Coaching
A personalized 3-month social media coaching program designed with your needs, learning style, and skill level in mind.
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A custom coaching plan tailored to your team’s needs, learning style, and skill level
Three 1-on-1 coaching sessions with our in-house Social Media Strategist
After-session recaps & action items to keep you moving forward
Personalized worksheets, templates, & tools to save you time
Business day email access & support
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Discovery Call
First, we’ll set up a 15-min discovery call to learn more about your business & ensure that social media coaching is the right fit for you.
Social Media Questionnaire
Next, we’ll send over a short questionnaire to hone in on the topics and areas you’d like to focus on during your social media coaching sessions. Once we have this information, we’ll create your custom coaching plan!
Coaching Sessions
Your coaching sessions are booked in advance & custom-tailored to your wants, needs, and learning style.
We’ll tackle the topics most important to you, conduct hands-on training, workshop content with you in real time, and answer all of your burning social media questions.
Session Follow-Ups
After each coaching session, you’ll receive a recap of the session, a list of action items to keep you moving forward, and custom worksheets and templates to save you time and make your life easier.
Email Support
You’ll also have unlimited business-day email access to ask further questions & get clarification on anything we covered during our sessions.
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Is this right for me if I’m a complete beginner?
Yes. Our coaching programs are designed to meet you where you’re at. Whether you’re starting from scratch or have dabbled in social media before, we tailor everything to your current skill level and build from there.
What if I already know the basics?
Perfect. We’ll skip what you already know and focus on what will actually move the needle. Things like strategy, consistency, and refining your approach so your content works harder for you.
What happens during a coaching session?
Each session is a 1:1 virtual, hands-on working session designed around your goals. We’ll focus on the areas you highlighted in your questionnaire, work through your biggest priorities together, and workshop your content in real time. You’ll have dedicated space to ask questions, get expert feedback, and take action during the session so you leave with clarity, momentum, and work already in progress.
Can my team join the sessions?
If you have a small team, we can absolutely include them. We’ll align on what makes the most sense during your discovery call.
What does email support look like?
You’ll have access to business-day email support throughout the 3-month program. If you get stuck or have a question between sessions, you can reach out, and we’ll help you move forward.
What happens after the 3 months?
You’ll leave with the skills, tools, and strategy to manage your social media confidently on your own. If you want continued support, we can talk about next steps.
